Yes, You Can. | Canned Qualities.

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Thomas Tronier and Mads Hagstrøm of Flowmarket know what we need and they have got plenty of it. Courage? Balance? Meticulousness? Flowmarket has found a way package all of these qualities in a convenient can.

Similar to Kirill Rudenko‘s canned air concept, Flowmarket’s canned qualities concept attempt to deliver intangible goods in tangible containers. While Rudenko’s approach was endearing, Flowmarket is far more personal and conflicting. Titles like Happiness and Peace are practical and friendly, but other titles like Daring to FailLetting Go, and Healthy Boundaries almost go out of their way to speak a deeper, more introspective message.

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