Advertising can be the devil’s spawn when it wants to be, but every now and again it hits its creative mark. Spearheaded by Platinum FMD‘s own Marcelo Fedrizzi, this brilliant project was used in an Amanco ad campaign for their new heat resistant pipes. The re-imagining of fire as water isn’t anything new, but the execution of this project is so masterful–our minds would drop out of our nostrils if we ever saw it in motion.
Quiet Lunch is a grassroot online publication that seeks to promote various aspects of life and culture with a loving, but brute, educational tinge. When we say, “Creative Sustenance Daily,” we mean it.