“Snow Beach” | RATKING. | VIDEO.

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We’ve been knee deep in new music videos this week. So much so that we almost forgot to show you these visuals for RATKING‘s “Snow Beach.” The trio never seems to disappoint when it comes to keeping it simple. Genuine, organic and dedicated the art, they can never lose. For true hip-hop heads, “Snow Beach,” directed by Ari Marcopoulos, is a window into the core of what the music is really about. No special effects, no twerking models, just sweet timing, shenanigans  and raw rap.

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