It’s hot. The Olympics are here. And there is a new storm thingy called Derecho. So we know that there is lots of leg action in this sweltering heat season. Lucky for us there are some tennis shoes that will, at the very least, keep you looking cool.
↓ introducing adidas Consortium ↓
adidas Consortium recently released their latest installment of the “Your Story” project with Happy Socks Creative Director, Viktor Tell. This project partners with designers from Olympic cities around the world and asks them to create something inspired by their own Olympic memories.
Viktor Tell took inspiration from a Swedish Air Pistol Champion, replacing the iconic 3-stripes with bullet hole-like dots. Using the match play silhouette , the inside lining uses colors and dots reminiscent of Happy Socks designs along with the laces.
These pairs are available around the globe until the end of the Olympics… or the summer… or until they run out. Whichever comes first. For those of you who don’t care for reading much, here are some words from the designer himself.↓
written by Bim Star↓.
This New York City native breathes the concrete jungle. From be a stylist and clothing designer who’s pieces has graced the silhouettes of fashionistas and socialites alike, to running the streets to get the next story, Bim Star has made his name synonymous as the catalyst of the “urban-sophisticate” style in this new global world and has since strengthened his thumbprint in the industry.
Always in the know, and the go-to man for all things ala mode, we are happy to have Bim Star aboard this blazing ship as our CEO and webmaster.