What’s in a shoe? If you are an average citizen who could careless, the answer may seem irrelevant, but if you are Jordan and Jensen Adoni of Modern Vice–or any other shoe obsessed individual for that matter–the answer will describe the very reason you live and breath. Shoes are not just clothes for your feet, shoe are a physical manifestation of you are. Neat freak, vagabond, weekend warrior–shoes will reveal that all, and then some. Relaying a message more potent than any graphic tee, shoes tell the world of your journey.
Speaking of journey, Jordan and Jensen Adoni have come quite a long way. Owners of the New York based shoe company, Modern Vice, the Adoni Brothers run one of the only companies that manufacture their shoes right here in New York City. Every stitch, every lace, every piece of leather is surprisingly handpicked and designed on site. Modern Vice’s level of creative efficiency is unmatched, and the amount of love and care that goes into each shoe is damn near overwhelming.
Hailing from the tri-state area, Jordan and Jensen are one in the same yet complete opposites. Jordan, the rock star of the duo, is an off the cuff genius draped in a Neo-Gotham Noir. Jensen, the humble anchor, is a level headed mastermind with a warm personality and an even warmer smile. You probably wouldn’t assume that two were brothers, if not for them sharing the same last name. However, it is their love for shoemaking that makes them a brilliant cohesive team that is hellbent on creating wearable art.
The culture at Modern Vice is a fearless one. Utilizing the convenience of having almost every level of operation under one roof, the brothers are not afraid to step outside of the box. This isn’t some lame attempt to bring an abstract flair to a mundane craft; it is a fashionable revolution taking place right under our very noses. In their heart of hearts, Jordan and Jensen know that our soles are just significant as our souls.
So, when you ask the question, ‘What’s in a shoe?’, the answer is simple: Everything.
Written by Akeem K. Duncan.↓
Akeem is our founder. A writer, poet, curator and profuse sweater, he is responsible for the curatorial direction and overall voice of Quiet Lunch. The Bronx native has read at venues such as the Nuyorican Poets Cafe, KGB Bar, Lovecraft and SHAG–with works published in Palabra Luminosas and LiVE MAG13. He has also curated solo and group exhibitions at numerous galleries in Chelsea, Harlem, Bushwick and Lower Manhattan.