GANT recently released a preview of their first women’s campaign. The 16 piece collection is a charming combination of style and comfort. From the relaxing Lazy Pant to the sumptuous You Only Live Luxe Coat, this collection blurs the line between everywoman chic and urban glam.
“It’s been amazing to work on this collection. We wanted to create the dream wardrobe for this New York City girl who thought she had everything. Same thinking goes as for men – we take classic American Sportswear pieces and tweak them into something new and contemporary,”
– Fifi Hallstensson, Head of Design at GANT Rugger.
For the preview, Michael Dumler of Abbot On Kinney shot some of the city’s rising fashion personalities including Elizabeth Minett, Serena Goh, Nicole Cohen, Megan Collins, Lisa Dengler, and our favorite, Nicole Loher.
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