A Marquee for Your Thoughts?

Victoria Crayhon‘s Thoughts On Romance From the Road is a hauntingly endearing series that provides a glaring look at our relationships with media. Modifying roadside marquees, Crayhon adorns them with pensively personal, and at times fragmented, messages that attract the attention of passing vehicles and pedestrians. Although Crayhon intentionally personalizes these messages, she creates an idiosyncratic experience that allows the work to resonate long after it is gone.

“The experience of the viewer seeing the work in the context of the outside world of roads, signs and billboards is important to me. I am interested in viewers encountering my work in spaces they expect to see advertising or propaganda. The text phrases are the voice of an individual, deliberately personal yet sounding mysteriously familiar through the fragmented vernacular used within the spectacle of advertising.

I use language that references aspirations toward contentment and fulfillment linked to promises of desire and romance provided by the realm of commodity and entertainment. My texts are formulated to read as regurgitations of that, as though they are public diary entries pertaining to banal realities of self and relationships based on comparison with an ideal.”

– Victoria Crayhon.

Untitled, Highway 20, Shrewsbury, MA. | Victoria Crayhon.

Untitled, Fitchburg, MA. | Victoria Crayhon.

Untitled, Auburn, NY. | Victoria Crayhon.

Untitled I, Lincoln, RI. | Victoria Crayhon.

Untitled, Route 146. | Victoria Crayhon.

Untitled II, Providence, RI. | Victoria Crayhon.

Untitled, Rochester, NY. | Victoria Crayhon.

Untitled 2, Rochester, NY. | Victoria Crayhon.

Untitled 3, Rochester, NY. | Victoria Crayhon.

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