Your lungs are burning, your thighs are trembling and if the ground was made out of marshmallows, you would voluntarily fall face first into the sidewalk–this is what runners go through on a daily basis. Your body and your mind may be telling you to take a breather but Nike is encouraging runners to keep running. Even if they have to remove the bottom of every bench in New York City.
A case of advertising at its finest, Nike teamed with artist, Annie Chiu for a rather simplistic ad campaign that is beyond clever. Currently the Art Director for The Brooklyn Brothers, Chiu’s idea is not only clever but award winning. It is certainly one of this year’s best concepts.
Courtesy of Anne Chiu.
Quiet Lunch is a grassroot online publication that seeks to promote various aspects of life and culture with a loving, but brute, educational tinge. When we say, “Creative Sustenance Daily,” we mean it.